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SUCCESS IS ABOUT ACHIEVING INCREASING RESULTS OVER TIME THROUGH THE WILLING EFFORTS OF OTHER! The essence of a good marketing approach is the true backbone of a well thought out marketing plan. Do you understand marketing? Ask yourself-"Why is the service that I provide different from my competitors?" If you didn't have a firm and instant response then you need to regroove your vision of business. These books might change your views on how you "sell" (Sex sells-food sells!):

The Evolution of Desire by David Buss
The Anatomy of Love by Helen Fisher
Selling the Invisible by Harry Beckwith
Why We Buy by Paco Underhill.

You can also just click on the highlighted title in the sentence above. It could change the way you think! Try These Books for other Insights:

POSITIONING-THE BATTLE FOR YOUR MIND-Ries/Trout
THE END OF MARKETING AS WE KNOW IT- Sergio Zyman
WHY SMART PEOPLE MAKE BIG MONEY MISTAKES- Gary Belsky and Thomas Gilovich
THE LEADERSHIP ENGINE-Noel Tichy
ENTERPRISE ONE TO ONE-Peppers/Rogers



GREAT UNIQUE RECIPES!!!!
KEEP BUSINESS SIMPLE-YOU CREATE SOMETHING-IT'S NEEDED- PEOPLE BUY IT!
THIS GAZPACHO RECIPE SOLD 6 GALLONS IN 2 DAYS!

CAFECAT GAZPACHO - A Perfect Food For Summer!
Try this FAMOUS Gazpacho Recipe! 

ASSEMBLE: Coarse dice 3 medium Vidalia onions and cover in 1 cup of vinegar. Mince fine 10 radishes, 4 cloves of garlic and 2 cucumbers (seeds removed) cover in 1/4 cup flax seed oil. Mince very fine  1/2 cup each of cilantro, parsley and chives, cover and toss with 1/4 cup of lemon juice-sprinkle with salt and fresh cracked pepper. Chop coarsely 3 lbs. of vine ripe- dark red, not pink- organically grown tomatoes. Prepare 2 quarts of juiced tomatoes, 1 juiced jalapeno pepper and 1 small can of V-8(You can omit this!).

COMBINE: Onion mixture with herb mixture, fold in all other non juice ingredients and lightly toss 'til evenly combined. Cover with tomato/V-8 juice and do not stir. Store 24 hours, refrigerated, stir only before serving; garnish with sour cream. Serve ice cold with a fresh sprig of mint and parsley!




A UNIQUE APPETIZER-ITALIAN CAPONATA!
(Make something that tastes great and no one has ever heard of.)

CAFECAT CAPONATA -TASTES GREAT ON CRACKERS!
Also Good on Garlic Bread! 

ASSEMBLE: Coarse dice 1 medium Vidalia onions saute in olive oil until translucent-set aside. Mince fine a few sprigs of fresh parsley stir into onions. Take a bulb of fennel and slice diagonally in 1/8" slivers coat in balsamic vinegar. Chop coarsely 1 pound of country olives .COUNTRY OLIVES Take a large eggplant cut into 1/2" squares lightly salt and soak in water-then saute until golden brown. Set Aside. Add 2 Tablespoons of tomato paste to a cup of marinara tomato sauce,set aside. Saute 8 ounces of sliced mushrooms until gloden brown. Get two cloves of garlic thinly slivered.

COMBINE: In a large pot heat the onions. Add the garlic let it brown then stir in the fennel,add the mushrooms when the mixture is boiling. Now add the olives and sauce mixture.Add the eggplant last and let the mixture reach a boil for only one minute-add a dusting of sugar and a pinch of coarse salt. Stir gently and then remove from the heat. Divide and place in containers. It can be frozen and is best served cold.

ENJOY!







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